Jr Strategist – Healthcare, Pharma, Digital Health

Healthware

DA FEBBRAIO 2021

Setting strategic goals and strategy in a variety of projects, spacing from digital communication plans, HCP digital engagements, co-creation workshop, market launch, patients campaigns, interviews and digital health audit. I was able to gain knowledge by researching scenario and innovations in different areas of expertise such as R&D value chain and technological drivers, pharma e-commerce, digging into regulatory aspects, payers reimbursement, telemedicine, digital therapeutics and pharma competition analysis. The main TA I touched are: Alzheimers Disease, COPD, ophthalmologic market, AD, HIV, infectious diseases , oncology,  frailty & chronic conditions management and digital innovation in healthcare and in R&D.

Translator & Proofreader for Biogen – Medical Contents

Transperfect

DA GENNAIO 2020

Part of the translation team fro Biogen Neurodiem (MS, Alzheimers, Cognitive impairment, epilepsy, tumors, neurologic conditions)

EMEA Marketing & Communication –  Uro/Ph

Boston Scientific

DA 10/2020 A 01/2021

Internal DEM creation, budget monitoring and purchase orders management, in charge of keeping contacts with translation and creative agencies, revising documents, campaigns and leaflets in terms of contents and compliance. Assistant to M&C manager.

Marketing Communications CRM & UX Behavioral Researcher

CHILI

DA 06/2019 A 01/2020

User behavior researcher, diving into issues of site and application usability, functions and competitive landscape analysis, as well as finding out patterns in users' purchasing behavior. I also used tools to investigate metrics and SEO indicators performance.

I was able to work also as a copywriter and DEM specialists, working with Tabelau and Salesforce to preparare communications based on editorial plans and according to customers clusterizations. I was also responsible of site translations monitoring and I prepared business cases and presentation in English and Italian, to hand out to the investment team.

Communication Specialist – Consulent

BTS Bioengineering

DA 03/2019 A 06/2019

Analysis of different communication channels, working closely with the product manager to define possible strategic plans for  communication aimed at market launch. Focus groups (setting-up and insights generation) with stakeholders, like physiotherapists, orthopedic & dental doctors,  to investigate needs, barriers and expectations for product improvement.

External Communication Analyst – curricular internship

Gruppo Ospedaliero San Donato

DA 02/2018 A 07/2018

analysis, through questionnaires and qualitative interviews, of 5×1000 communication campaign for the year 2018, in terms of perception, visual impact,  message delivery and overall impact on the target audience.

Exploratory interviews were also conducted to explore points of view on the future of healthcare and digital innovations in the industry. Reporting emerged from quantitative and qualitative interviews.

EDUCATION

USI (ch) & U. San Raffaele (IT)

COGNITIVE PSYCHOLOGY in health communication

2016-2018

110 U.Milano Bicocca

PSYCHOLOGY

(Oppure meglio se c’è cognitive psychology o clinical)

2013-2016

110L

C.E. Gadda

Liceo Linguistico

2008-2013

100

LINGUE

Inglese FLUENTE

TEDESCO E SPAGNOLO intermedio