Figura professionale: Communication Assistant, Marketing, CRM
|Nome Cognome||: G. A.||Età||: 27|
|Cellulare/Telefono||: Riservato!||: Riservato!|
|CV Allegato||: Riservato!||Categoria CV||: Web Designer/Social/Marketing|
|Sede preferita||: Milano|
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Jr Strategist – Healthcare, Pharma, Digital Health
DA FEBBRAIO 2021
Setting strategic goals and strategy in a variety of projects, spacing from digital communication plans, HCP digital engagements, co-creation workshop, market launch, patients campaigns, interviews and digital health audit. I was able to gain knowledge by researching scenario and innovations in different areas of expertise such as R&D value chain and technological drivers, pharma e-commerce, digging into regulatory aspects, payers reimbursement, telemedicine, digital therapeutics and pharma competition analysis. The main TA I touched are: Alzheimers Disease, COPD, ophthalmologic market, AD, HIV, infectious diseases , oncology, frailty & chronic conditions management and digital innovation in healthcare and in R&D.
Translator & Proofreader for Biogen – Medical Contents
DA GENNAIO 2020
Part of the translation team fro Biogen Neurodiem (MS, Alzheimers, Cognitive impairment, epilepsy, tumors, neurologic conditions)
EMEA Marketing & Communication – Uro/Ph
DA 10/2020 A 01/2021
Internal DEM creation, budget monitoring and purchase orders management, in charge of keeping contacts with translation and creative agencies, revising documents, campaigns and leaflets in terms of contents and compliance. Assistant to M&C manager.
Marketing Communications CRM & UX Behavioral Researcher
DA 06/2019 A 01/2020
User behavior researcher, diving into issues of site and application usability, functions and competitive landscape analysis, as well as finding out patterns in users' purchasing behavior. I also used tools to investigate metrics and SEO indicators performance.
I was able to work also as a copywriter and DEM specialists, working with Tabelau and Salesforce to preparare communications based on editorial plans and according to customers clusterizations. I was also responsible of site translations monitoring and I prepared business cases and presentation in English and Italian, to hand out to the investment team.
Communication Specialist – Consulent
DA 03/2019 A 06/2019
Analysis of different communication channels, working closely with the product manager to define possible strategic plans for communication aimed at market launch. Focus groups (setting-up and insights generation) with stakeholders, like physiotherapists, orthopedic & dental doctors, to investigate needs, barriers and expectations for product improvement.
External Communication Analyst – curricular internship
Gruppo Ospedaliero San Donato
DA 02/2018 A 07/2018
analysis, through questionnaires and qualitative interviews, of 5×1000 communication campaign for the year 2018, in terms of perception, visual impact, message delivery and overall impact on the target audience.
Exploratory interviews were also conducted to explore points of view on the future of healthcare and digital innovations in the industry. Reporting emerged from quantitative and qualitative interviews.
USI (ch) & U. San Raffaele (IT)
COGNITIVE PSYCHOLOGY in health communication
110 U.Milano Bicocca
(Oppure meglio se c’è cognitive psychology o clinical)
TEDESCO E SPAGNOLO intermedio
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